A common theme ran through this interview. No matter what you do, think about what's right for your business, then choose the right actions. Don't copy other businesses. Plan ahead.
Our subject experts,
Whitney Keyes (marketing),
Priya Cloutier (intellectual property) and
Wendy Gillihan (human resources), also weighed in on essential characteristics of entrepreneurs. Oh, and they had a few words to say about social media too. How they use it for themselves and what they recommend to clients.

Whitney Keyes
Don't get obsessed with all the fun communications tools; keep the end goal in mind. Whitney also shared a few ideas on how to compete with the big guys for media attention.

Priya Cloutier
Keep up with changes in patent law. Know where to find value in your business and how to protect your intellectual property. All types of companies need to understand IP, not just tech.

Wendy Gillihan
Most small business owners who want to grow wait too long to hire. Don't wait. Make a plan. Understand the type of expertise you need, how much you'll need to pay and what you need to have on reserve. And, if you're just starting a business, say goodbye to the 40 hour work week.
Podcast:
Attorney Danny Bronski of VeriTrademark shares his thoughts about what you need to know when starting a business and intellectual property.
No form of intellectual property is a magic wand that's going to make money roll in.
The interview also covers copyrights and sites like Pinterest, and how everything is a bit gray, as well as what to do if you get bad reviews.
Tune in to hear about how to avoid trademark hucksters, a discussion about whether or not intellectual property rights get in the way of innovation and more.
Podcast: