Developing an app isn't easy. Hundreds of decisions about what to create and features to include are made every day. 

In this interview, Adam Tratt of Giant Thinkwell and maker of Haiku Deck, meets JP Werlin of Pipeline Deals. Each rivals the market leaders in their respective categories, presentation and customer relationship management (CRM) software. Haiku Deck is a startup, Pipeline Deals has been around for 6 years. They're opposites in many ways, yet when it comes to dealing with startup and growth issues, they have a lot in common: 

• Nailing the CROI (Consumer Return on Investment)
  
• How to "productize" best practices into an app
• Finding developers
  
• The importance of treating customers right
  
• Cash flow, and yes, even cats
  

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Casual Connect Seattle is taking place this week. It's the premier event for the casual gaming industry.

A couple of brothers, Iain and Gavin McConnon, have created Boxpay, a service designed to help monetize one of the biggest areas for growth in gaming -- mobile. The service gives developers the ability to easily integrate global carrier billing into their games, while giving players a fast and frictionless payment experience.

They started several businesses before creating Boxpay in 2011, and they've got four offices around the world. Hear their story and how a couple of guys from Dublin, Ireland are getting along in this massively competitive space.

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Jon Pederson (Chief Strategist) and Kelly McIvor (The Professor) of Atomic Mobile give us their thoughts about what's happening in the mobile space for marketers and small businesses -- from the pros and cons of using Twitter for mobile communications to the need for a mobile-friendly website. Hear about the different types of mobile users. Also includes lots of tips and tools, hear Google's promo on the topic, what it takes to record GPS voiceovers and more.

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