Aim First for Google

08/18/2012

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Driving traffic to your website is essential for most businesses today. It starts with creating content that's recognizable to search engines. Our "Mad Men and Math Men" guests Mark McLaren of McBuzz Communications and Matt Dykstra of TreDigital shared with us what it takes:
  • Using search rank as a "positioning" indicator
  • The impact of search and social
  • The biggest myths about search engine marketing
  • Why you should focus on Bing, but only 15% of the time
  • Why creating outbound links to high authority sites is as valuable as getting inbound ones
Podcast:
08_18_12.mp3
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There's No Hiding from Google's Penguin

07/07/2012

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You'll want to grab a pencil and paper to write notes on this one. Our resident SEO expert, Marianne Sweeny, returns to share with us the latest on Google's search algorithms (yes, there's more than one). Known as Penguin, this update focuses even more on the human side of the equation. You'll learn about:

  • The test to see if you've been "hit" by Penguin
  • How to fix your search results now
  • The number one mistake small businesses make when running an Adwords pay-per-click advertising campaign
  • Why Google left China, and more
Podcast:
07_07_12.mp3
File Size: 45557 kb
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The Latest in Google Search and the Realities of Making Money with Your Website

01/28/2012

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Marianne K. Sweeny of Daedalus Information Systems joins Robbin for a discussion covering Panda, Google's new search algorithm. Plus, learn about black hat, parasite hosting, how to improve your bounce rate, Google+ and more.
Angel Djambazov of Revenews talks about the Wild West of affiliate marketing, and both guests join in a discussion about SOPA.
Podcast:
myb_012812.mp3
File Size: 42859 kb
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