Driving traffic to your website is essential for most businesses today. It starts with creating content that's recognizable to search engines. Our "Mad Men and Math Men" guests Mark McLaren of McBuzz Communications and Matt Dykstra of TreDigital shared with us what it takes:
- Using search rank as a "positioning" indicator
- The impact of search and social
- The biggest myths about search engine marketing
- Why you should focus on Bing, but only 15% of the time
- Why creating outbound links to high authority sites is as valuable as getting inbound ones
Podcast:
| 08_18_12.mp3 |
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