About half of all Internet users read blogs. They're the most trusted as a source of reliable information, beating out Twitter and Facebook. But, according to Technorati’s 2011 State of the Blogosphere report, there are about 378 million blogs, with 14 million of those added since July 2011 alone. With so much material out there, it’s a wonder that any one blog achieves enough readership to make it worth writing.

On this show, we speak with Kimberly Gaulthier, the author of several blogs, including Through the Lens of Kimberly Gauthier, Adventures in Blogging, and Keep the Tail Wagging.

The show also includes a clip from Brian Clark of Copyblogger, a well-established figure in the world of blogging talking about what it takes to make a blog commercially viable. And a piece from Whitney Keyes and Rick Rochon answering the question, "Do I need a blog for my small business?"

Podcast: