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One of the most effective ways to promote a small business is by sending periodic emails to customers. Dana Pethia of Constant Contact joined us on Cinco de Mayo to talk about the latest tools, dos and don'ts and to share her ideas for building lists.

Tune in for her answers to these burning questions:
  • What should I write about?
  • When and how often should I mail?
  • How can I get people to sign up for my list?
  • Should I buy a list?

Podcast:
05_05_12.mp3
File Size: 44093 kb
File Type: mp3
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