Advertising Opportunity
Minding Your Business delivers a highly educated, affluent, well-traveled audience of business owners and entrepreneurs in the Seattle-Tacoma-Olympia CSA:
- One of the few live radio programs in the market focused on the specific needs of the small business owner
- Airs on Money Talk Radio 1300AM KKOL
- Live radio offers a unique way to connect with an audience; actively engage potential customers in an uncluttered media environment
- Online radio is just as powerful. 42% of adult U.S. broadband households listen to radio online. TargetSpot does research into the digital audio audience.
- Your radio ads combined with value-add opportunities, like email and social media connections with the Seattle small business community, strengthen your promotion
Small Business and Minding Your Business Coverage
Minding Your Business is broadcast from Seattle and reaches into Vancouver B.C. and down to Olympia.
- 148,178 employers with <500 employees (1)
- Non-Employer Firms: 264,7112
- 95,657 employers with 1-49 employees (2007) (3)
- More than 7500 new businesses opened each year on average, 2005-20104
- 7% small business growth rate (5)
Seattle Means Business
- “Seattle is one of the wealthier and most productive metropolitan areas in the United States.” (6)
- Some of the world’s most successful startups like Amazon, Starbucks and Microsoft attest to Seattle as an entrepreneurial breeding ground.
- Other well-known tech startups include: PopCap Games, AdReady, Redfin, Tableau Software, Zillow and more.
- Dozens of organizations exist to support entrepreneurship in the greater Seattle area.
- The Business Index 2010 ranks WA 5th best tax system in the nation for entrepreneurship and small business (7)
Contact us to discuss your advertising needs
Starting at $200 per week, Minding Your Business is an effective way to reach a very targeted audience. Let us put together the right program for you. Give us a call at 206-335-5929 or email us to get started.
Notes:
1. U.S. Census Bureau (2008); Washington State
2. U.S. Census Bureau (2008); Seattle-Tacoma-Olympia, WA CSA.. A non-employer business has no paid
employees, with annual business receipts of $1,000+ ($1+ in the Construction industry), and is
subject to federal income taxes.
3. Seattle MSA: http://money.cnn.com/smallbusiness/best_places_launch/2009/snapshot/308.html
4. City of Seattle Department of Finance and Administrative Services (July 2011); Seattle data.
5. City of Seattle Department of Finance and Administrative Services (2004-2007); Seattle data.
6. http://economix.blogs.nytimes.com/2011/03/08/how-seattle-transformed-itself/
7. Small Business & Entrepreneurship Council
1. U.S. Census Bureau (2008); Washington State
2. U.S. Census Bureau (2008); Seattle-Tacoma-Olympia, WA CSA.. A non-employer business has no paid
employees, with annual business receipts of $1,000+ ($1+ in the Construction industry), and is
subject to federal income taxes.
3. Seattle MSA: http://money.cnn.com/smallbusiness/best_places_launch/2009/snapshot/308.html
4. City of Seattle Department of Finance and Administrative Services (July 2011); Seattle data.
5. City of Seattle Department of Finance and Administrative Services (2004-2007); Seattle data.
6. http://economix.blogs.nytimes.com/2011/03/08/how-seattle-transformed-itself/
7. Small Business & Entrepreneurship Council
