Developing products that sell well at retail is no easy task. Sometimes there's the willingness to take a risk. At other times, the determination to invest in what you think is worthwhile.

One thing we learned from our guests, Lori and Llance Kezner of GarLic It and Becky Morrette of Sunday Drive Designs, is that creating successful products is personal.

• Why the Kezner's got into business for themselves
  
• The path from manufacturing 24 units of GarLic It to commercial quantities
• How a blog post turned a potato into a bestseller for Sunday Drive Designs

Podcast:

Casual Connect Seattle is taking place this week. It's the premier event for the casual gaming industry.

A couple of brothers, Iain and Gavin McConnon, have created Boxpay, a service designed to help monetize one of the biggest areas for growth in gaming -- mobile. The service gives developers the ability to easily integrate global carrier billing into their games, while giving players a fast and frictionless payment experience.

They started several businesses before creating Boxpay in 2011, and they've got four offices around the world. Hear their story and how a couple of guys from Dublin, Ireland are getting along in this massively competitive space.

Podcast:

Patti Dobrowolski, of Up Your Creative Genius, consults with Fortune 100 companies all around the world about visual goal setting. She's the author of "Drawing Solutions," which contains a template, among other ideas, for mapping out your new reality. She doesn't believe in luck, but in the ability to harness the power of the brain to achieve success. Hear more about how entrepreneurs can get what they want by following her process.

Podcast:

You'll want to grab a pencil and paper to write notes on this one. Our resident SEO expert, Marianne Sweeny, returns to share with us the latest on Google's search algorithms (yes, there's more than one). Known as Penguin, this update focuses even more on the human side of the equation. You'll learn about:

• The test to see if you've been "hit" by Penguin
• How to fix your search results now
• The number one mistake small businesses make when running an Adwords pay-per-click advertising campaign
• Why Google left China, and more

Podcast: