Driving traffic to your website is essential for most businesses today. It starts with creating content that's recognizable to search engines. Our "Mad Men and Math Men" guests Mark McLaren of McBuzz Communications and Matt Dykstra of TreDigital shared with us what it takes:

• Using search rank as a "positioning" indicator
  
• The impact of search and social
  
• The biggest myths about search engine marketing
  
• Why you should focus on Bing, but only 15% of the time
  
• Why creating outbound links to high authority sites is as valuable as getting inbound ones
  

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Scilla Andreen didn't start out as a film producer, director, or CEO and Co-Founder of IndieFlix, an independent film distribution company. She began her career in costume design -- and almost by accident. 

With companies like SnagFilms getting millions of dollars in funding, online distribution is big news and big business these days. That wasn't the case when Scilla started her business in 2005, with the simple idea that filmmakers should get a piece of the pie. In this interview Scilla talks about her road to success and what she's doing to make that happen.

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You've probably been to farmers markets, but recently a special one was held for business buyers at 21 Acres in Woodinville. Robin Crowder is the Director of Development and Marketing at this self-sustaining farm, store and test kitchen. Lucy Norris of the Northwest Agriculture Business Center talks about their resources for developing and marketing food products.

Learn how to choose the right eggs -- organic, cage free, ad infinitum. And join host Robbin Block at the market as she puts Britt's Pickles to the test.

Tune in for a full grocery bag of information about the foods we create and buy.

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Developing products that sell well at retail is no easy task. Sometimes there's the willingness to take a risk. At other times, the determination to invest in what you think is worthwhile.

One thing we learned from our guests, Lori and Llance Kezner of GarLic It and Becky Morrette of Sunday Drive Designs, is that creating successful products is personal.

• Why the Kezner's got into business for themselves
  
• The path from manufacturing 24 units of GarLic It to commercial quantities
• How a blog post turned a potato into a bestseller for Sunday Drive Designs

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Casual Connect Seattle is taking place this week. It's the premier event for the casual gaming industry.

A couple of brothers, Iain and Gavin McConnon, have created Boxpay, a service designed to help monetize one of the biggest areas for growth in gaming -- mobile. The service gives developers the ability to easily integrate global carrier billing into their games, while giving players a fast and frictionless payment experience.

They started several businesses before creating Boxpay in 2011, and they've got four offices around the world. Hear their story and how a couple of guys from Dublin, Ireland are getting along in this massively competitive space.

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Patti Dobrowolski, of Up Your Creative Genius, consults with Fortune 100 companies all around the world about visual goal setting. She's the author of "Drawing Solutions," which contains a template, among other ideas, for mapping out your new reality. She doesn't believe in luck, but in the ability to harness the power of the brain to achieve success. Hear more about how entrepreneurs can get what they want by following her process.

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You'll want to grab a pencil and paper to write notes on this one. Our resident SEO expert, Marianne Sweeny, returns to share with us the latest on Google's search algorithms (yes, there's more than one). Known as Penguin, this update focuses even more on the human side of the equation. You'll learn about:

• The test to see if you've been "hit" by Penguin
• How to fix your search results now
• The number one mistake small businesses make when running an Adwords pay-per-click advertising campaign
• Why Google left China, and more

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Bonnie Cashman didn't have to keep working after retiring, but when she got bitten by the pilates bug she couldn't help but open her own studio in the Capitol Hill neighborhood of Seattle. Lab 5 Fitness was born only a few years ago at the height of the recession and is thriving.

Not every passion turns a profit, and not every marriage lasts as long as theirs, especially when you've worked together so long, yet Bonnie and her husband are still going strong in business and in life.

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Working together isn't new, but these two new business models are. Staging & Design Network is bringing together a community that hasn't worked collaboratively in the past to share valuable resources. Founder Tricia Tomlinson explains how it will change the way stagers, real estate agents and suppliers work together. Sharon Rowley handles communications for SDN, and she talks about the importance of building a community -- and how she's doing it.

Booktrope is a profit-sharing model filling the gap between traditional and self publishing. Our guest, Katherine Sears explains it as the funnel, the flood and the filter. It's a unique model that gives authors a fighting chance at selling books, and readers the opportunity to connect with them.

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We took some time outside of our regularly scheduled program to meet with Mark Graban from San Antonio, TX to talk about Kaizen -- Japanese for "change for the better" -- a management method used by some of the biggest companies.

Mark's first book, "Lean Hospitals," has been translated into seven languages. His new book is called, “Healthcare Kaizen" -- a common sense approach to revamping the healthcare system. He came by to share his ideas for improving all types of businesses, even small ones.

You'll hear about:

• The difference between Six Sigma, Kaizen and Lean.
• Why treating employees well is good for business.
• The role leadership has to play to make it work.
• How to inject Kaizen thinking into a small business.

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Lack of time seems to be a problem facing every small business owner. But according to Elizabeth Bowman of Innovatively Organized, you can save time by mapping processes, eliminating paper clutter and managing your email inbox.

There's no such thing as the 100% paperless office, but this time crime fighter offers tips for taking control of your desk, your business and perhaps even your life.

Sponsored in part by the Social Rainmaking Summit, where experts will share their ideas on the human side of marketing on June 22, 2012 in Seattle.

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On this MYB, we speak with two experts who help drive business creation but from two ends of the spectrum. Jeff Levy, entrepreneur, author and coach has helped hundreds of people open their own franchise or small business. John Sechrest is heavily involved in the tech startup community and angel investing. Hear what they have to say about the type of individual it takes to start a business, creating a fertile environment for innovation and how entrepreneurship will save the economy...if not the world.

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A serious record collector and a music expert walk into a bar...or should we say a new store in Kirkland. Daren Compton and David Chadwick recently opened Vortex Music and Movies, and they took time out from a busy Saturday to share with us why vinyl is making a comeback and their belief in local retail as it struggles to survive against online and mobile shopping.

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Mark Costello, Lender Relations Supervisor in the Seattle District Office, explains the SBA's latest programs. He sets the record straight, dispelling the myth that they actually hand out money.

Learn the differences between the SBA's two key loan programs, and how even the smallest businesses can benefit. Find out why they're geared towards non-technical businesses, but hear about government programs for the more tech-oriented. Plus, you'll never guess the top industry for SBA loan assistance.

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For Mother's Day, we featured several entrepreneurs who are making a difference. Hear Jace Lieberman of Biking Billboards describe how he and his Mom, Andrea, are helping local businesses get the word out. Susan Lowery, creator of The MotrB is keeping babies warm from here to Newfoundland. And Tina Ramirez, Co-Owner of Mama Luvs, is saving the planet one baggie at a time.

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One of the most effective ways to promote a small business is by sending periodic emails to customers. Dana Pethia of Constant Contact joined us on Cinco de Mayo to talk about the latest tools, dos and don'ts and to share her ideas for building lists.

Tune in for her answers to these burning questions:

• What should I write about?
• When and how often should I mail?
• How can I get people to sign up for my list?
• Should I buy a list?

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Air Force Captain turned finance expert Justin Fisher of Moss Adams Wealth Advisors shares his ideas for managing risk in a small business. From cash flow to relationships with vendors, retirement plans, financial benchmarks and more, you'll find yourself taking notes while listening to this interview.

We also talked about:

• The difference between small and big business risk.
  
• Understanding the financial players, from CPA's, bankers and comptrollers, and who to hire as you grow.
• Concrete tips for managing a family business's assets.
• How to get extra value from your existing cash.

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Just like the importance of buying organic or free trade, it's of equal value to understand the people who make the products we buy. Wally Bell spent 12 years working for REI on compliance, and now he's a consultant who helps U.S. companies establish fair labor practices.

In a perfect world you shouldn't have to worry about how your stuff is produced.

Hear Wally explain some of the key problems and by way of example, we discuss Apple and Foxconn at length.

There has to be a decision within the company that labor compliance is important.

If you're wondering how you can produce your products fairly, you'll want to listen to the ideas and advice outlined in this interview.

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Attorney Danny Bronski of VeriTrademark shares his thoughts about what you need to know when starting a business and intellectual property.

No form of intellectual property is a magic wand that's going to make money roll in.

The interview also covers copyrights and sites like Pinterest, and how everything is a bit gray, as well as what to do if you get bad reviews.

Tune in to hear about how to avoid trademark hucksters, a discussion about whether or not intellectual property rights get in the way of innovation and more.

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Tony Lael of Corelytics, Jamison West of Arterian and Mark Sandeno talk about smart websites, keeping track of finances, security, mobile, social media and more.

And who's that peeking in through the window?

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